To achieve any degree of long-term success online, a business must invest the time to build trust with your target audience. Once you position yourself as a trusted authority in your marketplace you will be amazed at how fast your profits will increase and your business will grow. For the most part trust is built […]
People often ask if ‘long form’ sales letters really work; and our answer is a resounding yes! I know what you’re thinking. “What kind of people respond to letters that go on forever, are often repetitive, have sensational headlines that scream attention, and are jam-packed with unrealistic and unsubstantiated promises” …. yet you’d be surprised […]
When it comes to cold-calling many people think they can just “wing it”, but with 10 seconds to grab a prospects attention and engage them long enough to get your message across; preparation is your key to success. Remember, first impressions are lasting … often there is no second chance. If we accept preparation is […]