Market Positioning and Strategy Development
Data Analysis and Business Intelligence Systems
OptiSELL implements ‘business intelligence systems’ to collect and collate market and competitor information. This information is cross-referenced with company sales performance data and industry best practice for comparative analysis and profiling.
Strategic positioning is enabled by systemic assessment of sales performance against variable parameters. The advantages gained from understanding and responding to market / competitive influences enable sales growth and market dominance.
Information Reporting
Information reporting systems collate data from sales management systems, market/competitor intelligence systems, financial systems and production systems to provide comparative information for strategic decision making.
‘Information reporting systems’ indicate how your business is performing and point to opportunities by answering questions such as:
- How is the market changing and how can we adapt
- What are my competitors doing differently and what is their success
- Who are my best customers and where can I find more
Modelling and Forecasting
By observing trends and the variables which effect change, management can forecast future sales ensuring effective planning and more responsiveness to market fluctuation.
By manipulating sales variables and data, management can create ‘what if’ scenarios and build predictive models. This enables effective strategic deployment of all resources, producing optimal performance results.
Information about other solutions is available by selecting from ‘listbox’ below:
